Frequently Asked Question

Why is Page Speed Important?
Last Updated 4 months ago

Page Speed is a measurement of how fast the pages of your website load. It is important because when someone lands on your site, you only have a few seconds to grab their attention and convince them to hang around and not bounce.

Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site.

Quality content and a good-looking theme are important, but if your page loads slowly, you could lose people before they even get a chance to see your content.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.

Nearly half of web users expect a site to load in two seconds or less, and they tend to abandon sites that don’t load within three seconds. A total of 79 per cent of online shoppers who have trouble with site performance won’t return to the site to buy again and about 44 per cent of them would tell a friends if they had a poor experience shopping online.

A good tool to measure page speed is the Google PageSpeed Insights.

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